To hold inviolate the concepts of free enterprise and unselfish service to the public.
To continually strive to gain the respect for the industry, both on the local and national level.
To make the largest contribution possible to health, safety and welfare of the public in the installation,
maintenance and operations of swimming pools.
To support all efforts to improve swimming pool products and service, and to encourage research and the
development of new materials and methods.
To advertise and sell the merits of their own products and refrain from attacking competitors reflecting
unfairly on their products, service or method of doing business.
To reveal all material facts, to avoid concealment of information,
and to refrain from the use of innuendoes in advertising and selling
that might cause customers to be misled, so that the truth about
their services or products may be fully understood by the trusting
as well as the analytical.
To advertise only bonfire prices and products and to refrain from the use of "bait" advertising methods.
To design and build in a matter compatible in every respect with public health, safety, and to comply with
all public laws, ordinances or regulations.
To fulfill all contractual obligations, to offer a reasonable warranty of products and services, and to
perform on such warranty, either written or implied, where justifiable claims are in order to do this work
without hesitation.
To refrain from owning, investing in, joining, advertising, operating, being employed by, or otherwise
participating in, any organization similar to the Master Pools Organization.
Introduction
